Behind Lessi

Our Story
Behind Lessi The Label
Welcome to Lessi the Label, where high-quality children’s clothing meets timeless design. I’m Vittoria De Lutiis Ajaka, a seasoned fashion buyer and devoted mother of two. Inspired by my passion for design and a desire to create functional yet beautiful clothing for children, I bring a unique blend of expertise and personal touch to every piece.
My love for fashion was nurtured by my Sicilian grandmother (Nonna Maria), a skilled seamstress with an impeccable eye for detail. I spent many afternoons watching my Nonna piece through fabrics, an experience which ignited my appreciation for quality materials .

This legacy of craftsmanship and precision continues to influence my designs. Named after my fierce and vibrant daughter, Alessia, Lessi the Label reflects my commitment to celebrating the spirit and individuality of every child.
At Lessi the Label, I believe that children’s clothing should be as exceptional as they are, offering both style and practicality. Join me in dressing your little ones in garments that are crafted with care and designed to inspire